Baby-Friendly Initiative


In 2015, the Calgary Baby-Friendly Initiative (BFI) subcommittee of Calgary Breastfeeding Matters Group was established.  Our vision is to have a Baby-friendly Alberta by promoting awareness and providing education about the Baby-friendly Initiative to the public, healthcare workers and healthcare administrators. Membership is open to healthcare professionals and any resident of Calgary and area who is interested in promoting the BFI.

The Baby-Friendly Hospital Initiative (BFHI) was initiated by the World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF) in 1991 to protect, promote and support the initiation and duration of breastfeeding globally. In Canada, the BFHI is called the Baby-Friendly Initiative (BFI) which reflects the continuum of care between hospital and community services. The objective of the BFI is to improve outcomes for mothers and babies by enhancing the quality of care and enabling families to make informed decisions around infant feeding.

The Breastfeeding Committee for Canada, established in 1991 as a Health Canada initiative, oversees the assessment and implementation of the BFI standards through an accreditation process. The Alberta Breastfeeding Committee is the provincial organization.

The Calgary BFI committee meets for two hours the 4th Monday of each month except for July and December. Working groups meet as needed to complete special projects.

If you are interested in more information or to join this committee please email